Arjun Mehta is a digital marketing strategist and tech writer based in Mumbai, India. With a strong background in SEO, branding, and content development, Arjun writes practical, insight-driven articles for businesses and entrepreneurs navigating the online marketplace. At IOCMKT, he breaks down complex marketing trends into clear, actionable advice to help readers stay competitive in a fast-evolving digital world. Outside of work, Arjun enjoys reading about behavioural psychology and exploring street food across Indian cities.