Why Companies Are Choosing Frayto for Smarter Shipping Solutions

For logistics managers and operations leaders, managing shipments is no longer just about moving goods from A to B. Rising freight costs, delays, lack of visibility, and multiple carrier options make it hard to balance efficiency with budget.

In India, where fulfillment speed and operational accuracy can define customer retention, businesses are looking for tools that work without adding complexity. That’s where Frayto is finding traction—by offering smarter shipping solutions that simplify workflows, reduce costs, and make logistics teams more agile.

This article explores why companies are switching to Frayto and how it aligns with the needs of modern supply chain teams.

The Shift: Why Legacy Shipping Methods Are Holding Teams Back

Traditional shipping models rely heavily on manual effort:

• Comparing rates across carriers
• Generating individual shipping labels
• Tracking packages across different systems
• Handling errors post-delivery

Each of these steps creates friction. Over time, these inefficiencies eat into margins and affect delivery performance. Frayto was built to solve this by automating and optimizing every part of the shipping journey.

What Makes Frayto Stand Out in a Crowded Market

Tech-First, Built for Logistics Teams

Frayto isn’t just software—it’s built around the daily needs of people managing logistics. Whether you’re in a warehouse or running dispatch remotely, the platform is accessible on desktop and mobile, making it useful for:

• Multi-city warehouses
• Last-mile delivery coordinators
• Teams with limited technical training

This ease of use reduces onboarding time and cuts down on errors caused by miscommunication.

Real-Time Multi-Carrier Optimization

One of Frayto’s most practical features is its ability to pull real-time data from multiple courier services. It recommends the most efficient and cost-effective option for each order.

Example:
A Pune-based D2C skincare brand handling 400 daily shipments cut delivery delays by 18% after using Frayto to switch carriers based on zone-specific performance.

This flexibility lets businesses

• Avoid overpaying for express services
• Reduce RTOs (Return to Origin)
• Improve customer experience

Transparent Pricing and Budget Control

Shipping expenses can easily spiral, especially with variable zone-based charges and weight discrepancies. Frayto simplifies this with

• Upfront pricing comparisons
• Automated rate calculation
• Predictive cost estimation

This enables better budgeting and minimizes unpleasant surprises in monthly shipping bills.

Smarter Workflows and Full Visibility

Live Tracking and Single Dashboard Control

With Frayto, there’s no need to toggle between carrier dashboards. Businesses get a unified tracking system that displays the status of every shipment in real time.

Use case:
An electronics supplier in Bangalore distributing across southern India improved on-time delivery rates by 21% using Frayto’s central tracking dashboard and proactive status updates.

This allows operations teams to:

• Pre-empt delays
• Inform customers faster
• Resolve delivery exceptions on time

Automation That Actually Reduces Manual Tasks

Frayto automates key logistics steps that often consume time and cause delays:

• Auto-generation of shipping labels
• Smart delivery scheduling
• Batch printing for bulk orders
• Automated invoice creation

This lets internal teams shift focus from repetitive tasks to improving operational performance and handling exceptions faster.

Scalable for Startups, Reliable for Enterprises

Flexible Enough for Small and Mid-Sized Teams

Startups and mid-sized brands often ship irregular volumes. Some days they have 10 orders; other days it could be 500. Frayto is designed to scale without added layers of complexity.

It’s also ideal for businesses with limited staff. One operator can manage the entire shipping process with Frayto’s guided workflows.

Easy Integration With Your Existing Tools

Frayto connects smoothly with

• Shopify, WooCommerce, Magento
• ERPs like Tally and Zoho
• Order management systems and WMS

This reduces the friction of switching platforms and ensures a smoother adoption across teams.

Tip: You can integrate Frayto with your tech stack without writing custom code, saving time on deployment.

Support and Compliance Built for Indian Businesses

Human Support That Solves Problems Fast

Logistics doesn’t sleep. Delays, exceptions, and carrier changes often happen in real-time. That’s why Frayto’s customer support includes

• Live chat with logistics specialists
• Call support for critical issues
• In-app issue tracking

You won’t be stuck waiting hours for answers, which matters when your deliveries are on the clock.

Data Compliance You Can Rely On

For regulated sectors—like pharma, electronics, or F&B—Frayto meets essential compliance standards around:

• Shipment data handling
• GST-compliant invoices
• Digital proof-of-delivery storage

This helps logistics teams stay audit-ready without extra manual effort.

Why Indian Companies Are Switching to Frayto

More Indian businesses are now choosing smarter logistics platforms not just for speed, but for control.

Here’s what makes Frayto the preferred choice:

Example Feedback:
A logistics head at a Mumbai-based omnichannel retailer said, “We moved to Frayto after trying two other platforms. Their support and real-time recommendations have been the most reliable so far.”

According to Deloitte India’s Logistics Sector Report, digitalization and automation are becoming essential for logistics providers to stay relevant and competitive.

Conclusion: Smarter Shipping Starts With Smarter Choices

Companies don’t need to overhaul their entire operations to see results. Small improvements in shipping speed, cost control, and order tracking can create real impact.

Frayto gives teams that improvement—without requiring a complete logistics reset.

It’s not just about faster delivery. It’s about giving operations leaders the tools to make better, faster, and more informed decisions every day.